Established brands.
New possibilities.
The strategy in development
Brands
Established consumer identities with a distinct point of view.
Rights
Acquisition and stewardship of intellectual property.
Partners
Specialists in production, distribution and retail.
Royalties
Revenue through agreed licensing arrangements.
Stewardship
Brand direction, product standards and approvals.
Our purpose
IVEST Royalty Partners is developing a strategy to acquire established consumer brands and build royalty revenue through licensing.
Connecting brands with specialist partners
A brand brings its identity. An operator brings the capabilities to make, distribute and sell its products. Licensing connects their responsibilities through a defined agreement.
Explore the model ↗Clear roles.
A shared direction.
The proposed structure separates brand ownership from day-to-day product operations, with responsibilities defined in each agreement.
Protect the identity.
The owner would hold the intellectual property, guide brand positioning, approve its use and oversee licensing relationships.
Bring the product to market.
Specialist partners would manage agreed production, distribution and sales activities, subject to brand standards and reporting requirements.
Brand direction.
In every detail.
A licensing strategy needs more than an agreement. It needs a clear view of where the brand belongs and how it should be represented.
Brand and product standards
Product approvals and agreed quality requirements would help preserve the identity customers recognise.
Rights and territories
Each agreement would specify the licensed rights, product categories, channels and territories.
Reporting and oversight
Royalty reporting, partner responsibilities and oversight would be defined within the licensing structure.